“Luck is what happens when preparation meets opportunity.” – Seneca
In the way of preparing for bigger and better opportunities, one item musicians and bands often side-step is the electronic press kit, otherwise known as the EPK.
Think of your EPK …
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Now that you know your story (your brand personality and identity), have thought about your image (which should have helped you to establish your brand values), and you’ve attempted to encapsulate what that image means with a logo (the iconic …
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The art of storytelling is a device that has framed cultures and shaped societies, giving context and meaning for people to understand the world they live in. Stories are powerful because they construct societal norms and guide behavior. More importantly …
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For a lot of musicians and artists looking to establish themselves or be heard in today’s music climate, personal branding and online brand management is a taboo topic, or at best, one veiled in myth. Branding and marketing, especially, are …
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